Despite growth in enhanced messaging services over the next five years, SMS will remain a key revenue driver for the messaging market globally is the conclusion of a new strategic report from Informa Telecoms & Media

The Mobile Messaging - 2005 report analyses the current position and future prospects for a range of enhanced messaging options such as multimedia messaging (MMS), mobile email and instant messaging (IM). Across all these sectors, person to person (P2P) messaging will continue to represent the main sector of the business, but application to person (A2P) and interactive messaging will become increasingly important as new services such as mobile marketing and delivery of rich content come on stream.

'We believe the messaging market has great potential' says Dan Winterbottom - one of the report's authors - 'with total revenues approaching $120 billion globally by 2010, this is one of the key growth sectors in mobile services'. Part of this growth will come from new markets, such as the developing areas of Asia Pacific, and part from an increasingly complex marketplace where messaging is driven by business users as well as by consumers. One example of this is mobile email, which is attracting the attention of a number of major players including Microsoft.