O2 Business Trending Index finds that business text growth has edged ahead of consumer growth for the first time. New research by O2 states that businesses are starting to overtake consumers in driving the SMS market. SMS traffic data in May 2005 shows that users have grown across all segments but business use growth has edged in front of consumers for the first time ever with business traffic increasing by 14.6% compared to 14.5% for consumers. UK SMS growth is the first in a series of reports from the O2 business trending index which has been created to understand and monitor core business trends including the use of technology, changing business practices, and other key social, cultural and economic indices defining UK business behaviour. Compiled on an on-going basis, the index is based on research and feedback from a number of quantitative and qualitative data sources. Communicating with friends and families by text has long been established as a valuable communication tool and the consumer SMS market has shown massive growth in recent years often with spikes of traffic over seasonal occasions such as New Years Eve and Valentines Day. Business SMS however looks set to show more consistent and steady growth as more and more employees across the UK adopt SMS as a viable communication option. In 2000, the Mobile Data Association found that 19 million messages were sent daily. In February 2005, that figure had reached an average of 75 million a day, a massive increase that can be attributed in part to increasing take up of SMS for business purposes.
O2 Business Trending Index finds that business text growth has edged ahead of consumer growth for the first time.
New research by O2 states that businesses are starting to overtake consumers in driving the SMS market. SMS traffic data in May 2005 shows that users have grown across all segments but business use growth has edged in front of consumers for the first time ever with business traffic increasing by 14.6% compared to 14.5% for consumers.
UK SMS growth is the first in a series of reports from the O2 business trending index which has been created to understand and monitor core business trends including the use of technology, changing business practices, and other key social, cultural and economic indices defining UK business behaviour. Compiled on an on-going basis, the index is based on research and feedback from a number of quantitative and qualitative data sources.
Communicating with friends and families by text has long been established as a valuable communication tool and the consumer SMS market has shown massive growth in recent years often with spikes of traffic over seasonal occasions such as New Years Eve and Valentines Day. Business SMS however looks set to show more consistent and steady growth as more and more employees across the UK adopt SMS as a viable communication option. In 2000, the Mobile Data Association found that 19 million messages were sent daily. In February 2005, that figure had reached an average of 75 million a day, a massive increase that can be attributed in part to increasing take up of SMS for business purposes.
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